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How to wash and soak jeans properly?

RAW jeans are like blank sheets of a diary. Most people purchase them to achieve their own natural fades. If you bought a pair of sanforized jeans, their first contact with water will not come until after a few months

What is SANFORIZATION and what is good for?

From year 1873, when the first jeans were made, up till to 1930, you had to buy jeans always one or two size up. It was because that at this time Sanforization, a process invented by an American inventor and

SELVEDGE DENIM

SELVEDGE DENIM

Mar 26, 2017

If you are interested in jeans, you have likely come across this word before. Some may know more about it than others as the terminology is commonly used when evaluating jeans. The word Selvedge refers to the way the fabric

Oz – WEIGHT OF YOUR JEANS

Typically, you will not see this figure in chain stores despite its importance in the denim world. Oz or ounce is a unit of weight that indicates the strength (grammage) of the denim from which your jeans are sewn. The

RAW DENIM

RAW DENIM

Sep 28, 2016

In stores today you can buy any kind of jeans: ripped, patched, faded… or RAW (sometimes called DRY). But what does this designation mean? Until the early 70s you could only buy RAW jeans. No other kind of jeans existed

HOW TO MEASURE JEANS

HOW TO MEASURE JEANS

Sep 27, 2016

Perfect fitting jeans are basis of one’s wardrobe. Fit and size should be the first place you begin because these aspects determine how you will feel in your jeans and which silhouette on your legs they will make. Below you will find